Product Line & Demand Forecasting

Analysis and forecasting of economic drivers for inputs into demand forecasting.

Moody's Analytics has extensive expertise in developing detailed product level analysis. We have worked with clients to estimate and forecast the size of the market for product lines more detailed than what is published by the government.

  • Comprehensive and detailed reports the outline the data, methodology and assumptions used in our product line forecasting.
  • Excellent econometrician's with a proven track record in product line forecasting
  • Detailed (with additional supplementary demographic data supplied by the client) regional data at the county, metro, and state level
  • Forecasts consistent with our macroeconomic outlook

Project Examples


IDENTIFY POTENTIAL FUTURE HIGH-TECHNOLOGY CENTERS.

In this study, Moody's Analytics assessed the growth prospects for the high-technology sector of the economy with specific emphasis on the identification of potential future research & development centers. The high-technology industries were defined as a set of eleven three digit SIC industries. Using Moody's Analytics databases, the location of current high tech activity were identified by metro areas and a distinction was made between engineering type high-tech activities, the principal user of R&D space, and production type high-tech activities. Regression analysis was employed to identify the factors that influence the location of high-tech centers. Applying these factors, Moody's Analytics identified metro areas that are potential high-tech centers for our client.


DETERMINE THE OUTLOOK FOR NEW ENTRY-LEVEL SINGLE FAMILY HOUSING.

The objective of this project was to rank the nation's approximately 100 largest metro areas based on the near-term prospects for new entry-level single family homebuilding. The outlook for five factors that significantly influence the level of new entry-level single family homebuilding are used to rank the metro areas. These factors include housing affordability, the proportion of the population between the ages of 25 and 44, expected home price appreciation, a proxy for the available inventory of new homes, and total single family homebuilding. The importance of each factor in determining the prospects for new entry-level homebuilding and used in the ranking of the metro areas is derived using regression analysis. The outlook for each of these factors is determined using Moody's Analytics regional econometric model system. This model system is used in Moody's Analytics ongoing regional forecasting and analysis work.


TRACK SUPPLY AND DEMAND CONDITIONS IN FOUR COMMERCIAL REAL ESTATE MARKETS, BOTH NATIONALLY AND FOR 80 METROPOLITAN MARKETS.

Current conditions and one-year projected conditions were obtained utilizing proprietary supply information and Moody's Economy.com commercial real estate demand projections. An index of the supply/demand balance was constructed by relating the current and projected position of the market to a uniquely defined equilibrium in each metropolitan area. Supporting written analysis was included discussing trends and risks to market conditions in the largest metropolitan markets.


IDENTIFY FAVORABLE METRO AREAS FOR ACQUISITION OF MIDSIZE HOMEBUILDERS.

The objective of this study was to identify metropolitan areas that were favorable for the acquisition of a mid-sized homebuilder. The criteria used in the evaluation of the nation's metro areas included, but was not limited to, a population of between 1.0 and 1.5 million, an economy characterized by relatively strong and steady growth, positive population and household formation trends, relatively well-balanced housing markets and a homebuilding market not dominated by any large national builder. All of the nation's metro areas were screened using these criteria. The ten most favorable metro areas identified in this screening process were then evaluated in more detail.